Cristina Celestino was chosen by Fujifilm to participate in the project We Print as a designer.
The other people invited are specialists and thinkers belonging to the fields of arts, design, illustration, packaging and human sciences.
Through this event, Fujifilm, leader in the sector of printing, has striven to enhance the vital and ever-changing role of printing, conceived as a vehicle that can bring and spread content. It is a fundamental channel of nowadays that, integrated with the digital, is able to achieve marketing and image targets.
The designer was given complete freedom to experiment Fujifilm printing processes on any support.
The project aims at taking the best out of the printing technique and inviting to a deep reflection on the bond between project and technology.
Philippe Daverio – Art critic
Marco Goran Romano – Illustrator
Fausto Colombo – Ordinario di Teoria dei Media
Chiara Colombo – Digital Experience Creative Director
WEPRINT! MAGGIO 2015
MILANO – FONDAZIONE CATELLA
Material: sanded slate sheets digitally printed
“Secessione” represents a detailed aesthetic research based on the active
cultural debate in the Modernist Vienna of the first years of the 20th
century. In particular, it deals with the never-ending discussion on the value
of ornaments juxtaposed to the rational functionality, which is far from any
decorative desire. A key-character in this project is Adolf Loos, an
intransigent aesthete at the dawning of rationalism, who was nevertheless
able to show unexpectedly rich and strongly physical interior designs
through the use of idol materials like cipolin and fur carpets.
In order to represent these topics, a traditional, highly evocative support
has been chosen: slate. It is a raw material that is still being worked today
in Lavagna, Liguria, North-Western Italy, following an exclusive and
demanding procedure. Also meaning “blackboard” in Italian, the
“Lavagna” is a raw, rationalist and sober stone, which is, first of all, a
functional object by definition, and becomes here the support for a
decorative and delightfully aesthetic project.
By means of digital printing in the top quality resolution, Loos “icon”
materials have been permanently tattooed on the slate boards.
A sensitive and up-to-date dialogue comes out between the printed and the
non-printed areas where some modest chalk will write.
Digital blackboards representing the contemporary secession between
analogic and digital natives.