Cristina Celestino continues her personal reinterpretation of the symbolic locations of the city of Milan with a project for the historic Pasticceria Cucchi.

The designer pays tribute to the city without nostalgia, and reinvents an iconic gathering place, inspired by the theme of the “Caffè Concerto.” The project involves the interiors, the shop windows and the outdoor seating area, touching on every aspect of the pastry shop, from the staff uniforms to the design of several desserts, and details of place settings at the tables.

Cristina has imagined Caffè Concerto Cucchi as an urban oasis inspired by the hues and techniques of the art of pastry, projecting the atmosphere of the tradition into a vibrant space marked by unexpected insertions of colors and materials. Precious material, bright accents and appealing textures coexist in the various rooms, alongside witty, humorous touches.
Every intervention of the designer for Caffè Concerto Cucchi is a delicate balance of inlays, organized in inviting montages, stratifications, multicolored effects. One example is the “Mirage” screen that adds rhythm to the interiors, made with a multi-level combination of threads of colored straw. The “Oasi” silk wallcovering – which forms the backdrop of the Tea Room – combines embroidery and metallic surfaces, while the tops of the “Canditi” tables in the outdoor area are made with precious inlays of multicolored marble. The enhancement of the interiors features custom pieces or others selected with care by the designer, which embrace the historic settings of the pastry shop, reinvented down to the smallest details: from the carpeting inlaid with oversized pears, to the uniforms of the staff designed by Massimo Giorgetti, all the way to the packaging of the sweets.
Credits
Design: Cristina Celestino
Development: Imma Pezzella, Clémence Plumelet, Alice Maffi, Matteo Maffioletti
Main Partner: MSGM
Design Partners: Budri, Kundalini, Misha, Antico Setificio Fiorentino
Lifestyle Partners: Franciacorta
Technical Partner: Et al, Lison de Caunes, I Clerici Tappezzieri, Offfi, Antica Fabbrica, Paola C, Passamanerie Massia Vittorio 1843, Inntex
Special Thanks: Besana Carpet Lab, Gebrüder Thonet Vienna, Strategic Footprints
Graphic Project: Cecilia Cappelli
Press office: Martina Gamboni – Strategic Footprints
Photo credits: Mattia Balsamini