Cristina Celestino transforms LuisaViaRoma's iconic store in Florence into a home to start the festivities of the holiday season with a project that celebrates the excellence of Italian fashion and design.

Cristina draws inspiration from oneirism and surrealism, as well as the legendary Italian architect, designer and photographer Carlo Mollino.

Cristina reinterprets intimate parts of the home, such as a boudoir, the bedroom and an eclectic collector’s room, to give life to a domestic ambiance rich in symbolic and cultural references, inspired by the holidays.
The installation will include a selection of iconic furniture, some pieces designed by Cristina herself and others from brands she has handpicked such as: Antique Mirror, Assouline, Atrezzo Barcelona, Azucena, Besana Carpet Lab, Bottega Veneta, Centro Studi, Poltronova, Ceramiche Pugi, Emilio Pucci, Etro, Fontana Arte, Fornace Brioni, Fornasetti, Gebrueder Thonet Vienna, Londonart, Pianca, Pineider, Rubelli, Salvatori, Seletti, Sergio Rossi, Stucchichiostri, Tonelli, Torremato, Versace and Vitra.
The inauguration of the project will also mark the official launch of the limited edition capsule collections inspired by Christmas and New Year’s Eve.
These exclusive collections are designed in collaboration with well-known Italian designers such as: Alberta Ferretti, Emilio Pucci, Marni, Missoni and Versace.
Design: Cristina Celestino
Development: Imma Pezzella, Clémence Plumelet
Press office: Martina Gamboni – Strategic Footprints
Photo credits: Francesco Bolis