Many hands are needed to build a chair. The creative direction carried out for Billiani from 2019 to June 2023 was based precisely on a choral effort, involving the people who design, those who construct, those who explain and those who welcome the final product into their homes. Many voices to be heard, many stories to be gathered; we set out to identify the various spirits, to create large families of belonging.
Families with different identities, but sharing in a precise design approach and exceptional manufacturing quality. Attempting to bring the company towards an idea of a contemporary future, while remaining rooted in its history through reliance on a heritage of craftsmanship existing in the territory.
Our work. Delicate rebranding, the development of a new coordinated image conveyed through the catalogues. The exhibitions during Milano Design Week are just part of a whole, which also includes the recent creation of a collection of fabrics inspired by river landscapes.
Activating a taxonomic reformulation of existing heritage, the chairs now belong to many collections with their own identities, representing various expressions of the company’s culture. The existing collections are joined by ‘Corolla’, ‘Frisée’ and ‘Veretta’, specially designed for Billiani. Seating models that underline the very high level of craftsmanship with wood, together with a vibrant, chromatic twist.
2019 - 2023
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