The collaboration with Fendi has moved forward for some time, mixing mutual forms of expertise and visions, shifting from fashion to design through an erudite, intuitive approach.
For the 'Back Home' collection we have interpreted the countless nuances conveyed by the world of Fendi fashions, especially the iconic 'Pequin' motif, a fundamental feature of the brand’s image since the 1980s. Delving into its geometry – above all, the stripes – we have interpreted its structure, creating oblique variations and sculptured volumes.
The stylistic tenets link back to the 1970s, juxtaposing precious and natural touches: from marble to onyx, tactile to reflecting, all the materials contribute to the definition of the object. Attention to detail becomes the representation of a new code of luxury.
The exhibit design references the sunny atmospheres of Rome, where the furnishings of Back Home – sofas, carpets and lamps – are grouped beneath a large 'Pequin' tent, with a spirit of domestic allure reinterpreted in a contemporary way, where being at home implies a return to genuine emotions.
The iconic Peekaboo has been reinterpreted by applying the canons utilized for the Back Home collection, including patterns, color effects and dynamics of contrast.
Milano Design Week 2019