We have worked on the refurbishment of the historical stores of Sergio Rossi in Milano, Paris and London. A new concept that represents a further step in the path of rediscovery and updating of the aesthetic in line with the new direction of the brand.
Within the overall concept created by architect Marco Costanzi, we envisioned exclusively for Sergio Rossi a collection of furniture that takes inspirations from the roots of the brand itself and from the new sr1 collection.
The designs are inspired by a cultivated and ironic femininity with a contemporary allure, expressed through a scenic setting featuring an elegant sitting room with seating, low tables, a separé and a free-standing mirror. Carpets and wall interiors create a dynamic and sophisticated backdrop - partly inspired by the city of Milan – presents a colour palette that goes from nude to chalk colours, up to amaranth, pine and pale green.
The furniture reveals a domestic and a retail aspects: the free-standing mirror is an homage to the iconic mirror in the artisan atelier, the sofa reminds the vis-à-vis styles and the small tables work as coffee table and stand. The iconic Sergio Rossi shoe is like an object to study, due to the extreme attention of its manufacturing, and to admire and collected due to its beauty. Elegance, femininity and craftsmanship blend and merge together in a new design that embody the new Sergio Rossi image.
